Services

Helping brands reach & engage target audiences.

Effective & research based

Planning & Strategy

Provide research based, technology enabled strategic media plans to maximize media impacts per spend:

Use All Media and Products Survey (AMPS), TAMS & RAMS delivered through industry standard – MediaStar®
Deliver pre–campaign media forecasts & post campaign media evaluation.

Best value buys to the full benefit of roster clients:

All media campaigns are monitored by auditor appointed by our clients
Media documents presented to client – media owners’ Certificate of broadcasts with auditor’s report

Highly efficient media operation to promote transparency & accountability:

Campaigns monitored using reports from Third party monitoring agencies (MMS, MediaTrak, CCM)
Effective compliance monitoring to ensure achievement of campaign objectives.

Understand, Quality, Develop

Buying and Negotiation

In our approach we always start by understanding our client business:

We do this, client by client, and, not by applying a “template” to all clients.
In this way we understand the client specific needs and know what are the most important areas to be improved

We discuss with our clients the desired payment terms for media and always investigate if the “pre-payment” scenario pays off:

We detail the negotiation strategy with the client and prepare the meeting scenarios for the final negotiations usually this approach reduces client costs significantly

In our Buying Strategy we look for 2 important objectives:

Best Price
Optimize contractual cost (CPRP, discount, net price)
Control and minimize media inflation
Generate Added Value in order to increase visibility and relevance

Simple But Detailed

Campaign Evaluation

All media activities are evaluated at the end of every campaign:

Print: Tear sheets are collated and shared with the Client in the case of print.
TV/ Radio: While for TV and radio, Certificate Of Transmission (COT) issued from the media house are collected and submitted to the Client.
OOH (Billboards): Client/Agency generated Monthly codes & photographs
Analytics report from clients backed end (recommended)
Campaign evaluation report with live view from platform back-end
Tear Sheets are collated and shared with the Client in the case of print
Client/Agency generated monthly codes & photographs

Bespoke and unique

Digital Media Management

We have a strong pulse on the digital media world, creating viral social media campaigns that have taken the world by storm. Our unique social media tools will give you precise and detailed information on where your brand stands in the social media space and we also oﬀer a range of social media consulting services including:

Effective and Detailed

Media Monitoring

Achieve high level of media compliance:

Peculiar Compliance Problem vs. Media Plan
Most media houses are not fully commercially oriented
Media campaign compliance varies by station and ranges between 50 – 65%
Some stations still raise COT based on MPO causing double jeopardy to Clients whose agencies don’t verify carriage.
Displacements and programme preemption are also common place on government owned stations like NTA.
Mint Media employs a rigorous verification process via both internal and third party monitoring.

In-house monitoring of all major Campaigns:

Approximately 70% of all campaign placements on TV are monitored on a daily basis by members of staff to maximum delivery and “real-time” intervention when necessary.

Driving Compliance to Record Levels:

Always push for independent monitoring of campaigns by all roster clients
Compliance documents also for OOH using client / Agency generated monthly codes & photographs

Bespoke and effective

Public Relations

Stakeholder’s Events: Press Conferences, trade launches, product unveils and more

We handled everything from conceptualization to execution- venue to decor, press materials, red carpet coverage, live video coverage, sound and souvenirs.
We understand the importance of clients activities, as such we ensure we manage each phase of events, traditionally and digitally.

Bespoke Image Solutions

Public relations strategies specifically tailored for you; executed with scientific precision as we tell the world about you in a language they understand.

Crisis Communication and Management

We believe that any negative story can be managed in a positive way. No matter what the issues may be, we’ll set up a strategic plan that’ll make sure you come out looking even better, leaving your career and brand intact and secure.