Purpose: A Three-month campaign to reward Verve Card holders and attract new consumers around the country.
Duration: Three months preceded by significant pre-event communication and strong post event sustenance.
- Generous and sustained media coverage on traditional and digital media platforms throughout campaign period.
- Media management and accreditation at press conference.
- Content generation and syndication
- Live social media activities on all social media platforms
- Radio Sit-in-interviews
