We are competent for using our outstanding negotiation skills to bring clients high returns on media investment. You will find our discount concession across all media types attractive:
  • Television – 25%
  • Radio – 27%
  • Outdoor – 20%
  • Press – 15%
Explore our range of services below.

Provide research based, technology enabled strategic media plans to maximize media impacts per spend

  • Use All Media and Products Survey (AMPS), TAMS & RAMS delivered through industry standard – MediaStar
  • Deliver pre-campaign media forecasts and post campaign media evaluation

Best value buys to the full benefit of roster clients

  • All media campaigns are monitored by auditors appointed by our clients
  • Media documents presented to client – media owners’ Certificate of broadcasts with auditor’s report

Highly efficient media operation to promote transparency & accountability

  • Campaign monitored using reports from Third party monitoring agencies (MMS, MediaTrak, CCM)
  • Effective compliance monitoring to ensure achievement of campaign objectives

In our approach we always start by understanding our client’s business

  • We do this client-by-client, and not by applying “templates” to all clients
  • In this way we understand the client’s specific needs and know what are the most important areas to be improved

We discuss with our clients the desired payment terms for media and always investigate if the “pre-payment” scenario pays off

  • We detail the negotiation strategy with the client and prepare the meeting scenarios for the final negotiations usually this approach reduces client costs significantly

In our buying strategy we look for 4 important objectives

  • Best price
  • Optimize contractual cost (CPRP, discount, net price)
  • Control and minimize media inflation
  • Generate added value in order to increase visibility and relevance

Achieve high level of media compliance

  • Peculiar Compliance Problem vs Media Plan
  • Most media houses are not fully commercially oriented
  • Media campaign compliance varies by station and ranges between 50 to 65%
  • Some stations still raise COT based on MPO causing double jeopardy to Clients whose agencies don’t verify carriage
  • Displacements and program preemption are also common place on government owned stations like NTA
  • Mint Media employs a rigorous verification process via both internal and third party monitoring

In-house monitoring of all media campaigns

  • Approximately 70% of all campaign placements on TV are monitored on a daily basis by members of staff to maximum delivery and “real-time” intervention when necessary

Driving compliance to record levels

  • Always push for independent monitoring of campaigns by all roster clients
  • Compliance documents also for OOH using client / Agency generated monthly codes & photographs

Provide research based, technology enabled strategic media plans to maximize media impacts per spend

  • Use All Media and Products Survey (AMPS), TAMS & RAMS delivered through industry standard – MediaStar
  • Deliver pre-campaign media forecasts and post campaign media evaluation

Best value buys to the full benefit of roster clients

  • All media campaigns are monitored by auditors appointed by our clients
  • Media documents presented to client – media owners’ Certificate of broadcasts with auditor’s report

Highly efficient media operation to promote transparency & accountability

  • Campaign monitored using reports from Third party monitoring agencies (MMS, MediaTrak, CCM)
  • Effective compliance monitoring to ensure achievement of campaign objectives

Provide research based, technology enabled strategic media plans to maximize media impacts per spend

  • Use All Media and Products Survey (AMPS), TAMS & RAMS delivered through industry standard – MediaStar
  • Deliver pre-campaign media forecasts and post campaign media evaluation

Best value buys to the full benefit of roster clients

  • All media campaigns are monitored by auditors appointed by our clients
  • Media documents presented to client – media owners’ Certificate of broadcasts with auditor’s report

Highly efficient media operation to promote transparency & accountability

  • Campaign monitored using reports from Third party monitoring agencies (MMS, MediaTrak, CCM)
  • Effective compliance monitoring to ensure achievement of campaign objectives

Provide research based, technology enabled strategic media plans to maximize media impacts per spend

  • Use All Media and Products Survey (AMPS), TAMS & RAMS delivered through industry standard – MediaStar
  • Deliver pre-campaign media forecasts and post campaign media evaluation

Best value buys to the full benefit of roster clients

  • All media campaigns are monitored by auditors appointed by our clients
  • Media documents presented to client – media owners’ Certificate of broadcasts with auditor’s report

Highly efficient media operation to promote transparency & accountability

  • Campaign monitored using reports from Third party monitoring agencies (MMS, MediaTrak, CCM)
  • Effective compliance monitoring to ensure achievement of campaign objectives